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Boosting your company’s visibility in the local marketplace can increase your sales and financial stability. Investing in Houston custom signs can be a good first step toward increasing your foot traffic and your name recognition among potential customers. Here are some of the most important points to remember when installing visual, motion and time/temperature signage for your business.

Location Matters

The location of your business can make a big difference in the effectiveness of your signs. In outlying areas, for instance, your sign may be visible for a long distance and may have little or no direct visual competition. Urban communities, by contrast, may contain numerous signs competing for consumer attention. Tailoring your signage to suit the area in which your business is located can ensure the most practical and efficient use of your financial resources.

Message in Motion

Houston LED signs offer a number of advantages for your company, including excellent visibility and reliability. Some signs can also be programmed to display an image or message that can be changed as your needs dictate. Moving images are especially effective in attracting attention and can be designed to reflect your company’s specific aesthetic and message.

News Your Customers Can Use

Incorporating time and temperature information on your company’s signs can increase their usefulness to consumers and can attract positive attention for your company. By providing potential customers with a reason to look at your signs, you can increase your name recognition and boost your traffic within your local area.

A Bit of Flash

Houston custom signs with flashing lights can also attract attention. Be careful when implementing these signage options, however, as flashing can sometimes be irritating to potential customers and may not project the professional image you want for your company. In some cases, flashes might even be dangerous to those susceptible to seizures caused by exposure to certain lighting arrangements.

Stick to the Rules

Working with established Houston sign companies can ensure that your signs comply with all community guidelines and city regulations. This can help you to stay on the right side of the law when promoting your company and enhancing your visibility in your local area.

The experts at 4D Signworx can provide you with the guidance and support you need to design, create and install the most brilliant and effective sign options for your business. We have almost 50 years of experience in the sign industry and can deliver the best options for your location and your needs. Whether you need programmable Houston custom signs or a consultation with one of our experienced technicians, we can help with the most advanced solutions for you and your company. Call us today at 713-984-2010 to discuss your signage options with us. We look forward to the opportunity to work with you.