The right outdoor signage options enhance awareness of your business to boost traffic and to increase your sales and profitability. Your exterior signage is customized to complement your Houston wall signs and to provide you with the best support for your ongoing branding efforts. Outdoor signs substantially help your company achieve a higher degree of success in the competitive marketplace.
Increasing Your Local Visibility
Houston LED signs are especially effective in increasing visibility for your company name and products. These signs are seen from a considerable distance, which significantly increases the reach of your marketing efforts within your local community. Stylish and attractive signs have a real impact on walk-in traffic and sales. A survey conducted by FedEx in 2012 found that 76 percent of consumers reported that they have visited a store for the first time based on the company’s outdoor signage. This demonstrates the importance of these signs in attracting new customers to your retail stores and commercial enterprises.
Conveying Your Corporate Aesthetic
Your outdoor signage also provides potential customers with a clearer picture of your company’s overall style and aesthetic. Houston channel letter signs are especially useful in this regard. These elegant and stylish signs deliver a message not only about your company’s name and product lines but also its general branding strategies. This helps you to make the most positive impression on all those who see your signs and respond to these marketing tools.
Complementing Your Existing Brand
Maintaining the same styles, fonts and color schemes for both your indoor and outdoor signage allows you to tie together your brand more effectively with these marketing tools. By creating a cohesive and integrated branding strategy that encompasses all your Houston wall signs as well as your public communications and advertising, you often create a more powerful public image that bolsters your marketing efforts and enhances your branding to a considerable degree.
Creating a Distinctive First Impression
In many cases, your outdoor signs serve as the first and most important ambassadors for your business to your potential customers. By making sure these signs are visible, striking, and that they reflect your company’s overall message, you make the right first impression and boost your overall profitability in the marketplace.
At 4D Signworx, we specialize in providing you with the right solutions for all your Houston wall signs and other signage needs. Give us a call today at 713-984-2010 to get a quote or schedule a consultation. We bring your brand to life.