Many business owners wonder how often they should replace their signage. There are a few things you should consider and talk to your Houston sign company about regarding signage updates. If your signs are worn out, no longer relevant, different from your branding on other platforms, or non-compliant with ADA standards, you may need to update your signs. Your Houston sign company can help you find the most practical and cost-effective solutions for your company’s signage.
Material Lifespan
One of the first things to consider is your sign’s lifespan. Over time, signs may wear out and look shabby. This can hurt your company. When customers see worn business signage, they may think that you have gone out of business or that you don’t provide quality products or services. Replace deteriorated signs before this happens to help the ongoing success of your business. Improperly maintained signs can also wear out sooner, so you should talk to your Houston sign company about how to make your replacement sign last longer.
Branding Changes and Relevancy
Outdated signage can also hurt your business. If you have updated your branding and logos on other platforms, your signs should match that information. Otherwise, you could reduce your credibility and convey the wrong message to customers. After a branding update, talk to your sign company about Houston custom signs that are identical to your new logo, slogan, or color scheme.
Additionally, after a while your fonts, color scheme, or sign style can lose their relevance. Outdated style elements can negatively affect your business. Keep up with modern tastes to help attract customers to your business and let you know that your company progresses with the times.
Talk to your Houston Sign Company About ADA Compliance
In addition, you should replace wayfinding Houston wall signs when they are no longer compliant with ADA regulations. Your Houston sign company can help you with ADA signage to stay on the right side of the law. Old wayfinding signs could land your company in legal trouble resulting in fines and lawsuits. Therefore, it’s important to keep up with updates to ADA signage standards. If you aren’t sure whether your signs are ADA compliant, your Houston sign company can help guide you in the right direction.
At 4D Signworx, we offer quality design, manufacturing, and installation solutions for your signage. Our team works with a variety of clients, like healthcare facilities, restaurants, and retail stores to improve their indoor and outdoor signs. We have been providing beautiful and practical signage solutions for over 40 years, so we have the industry knowledge and expertise you need. Call us today at (713) 984-2010 to learn more about our services or to request a quote. We are here to serve you.