Most business owners know how important signage is, but just how important? Houston channel letter signs are a great option for your on-premises outdoor signage, which can help drive sales and boost your brand’s reach. In fact, 60% of consumers say that they won’t go into a business that doesn’t have signage. Studies show that signage is one of the most important types of visual communication for businesses. Therefore, you should take a look at whether your Houston outdoor signage is as effective as it could be.
Houston Channel Letter Signs Increase Brand Awareness
Outdoor signs help people notice your business and can even increase your sales. With the right Houston outdoor signs, you can let potential customers know that you have what they’re looking for and encourage them to shop at your location. In fact, signs are crucial to the success of your business.
It turns out that 76% of consumers choose to walk into a store if a sign catches their eye. Additionally, 75% of people will recommend a business to people solely based on their signage. Therefore, you want to make sure that your signage is attractive and attention-grabbing. Houston channel letter signs look contemporary, attractive, and are easy to read from a distance, which can help customers learn about your business and even pop in to look around.
About 68% of consumers say that they have purchased products or services after a company’s sign caught their attention. Therefore, with the right Houston channel letter signs, you can boost your sales and increase your bottom line.
Houston Outdoor Signs Should Be Designed with Consumers in Mind
Another interesting fact about business signage is that 52% of consumers say that they are less likely to enter a business that has poorly-made signage. Therefore, your Houston outdoor signage gives your business credibility to your potential customers. It’s important to have a well-designed, well-maintained sign for your shop to attract customers and drive sales.
Your on-premises signage is necessary to let customers know where you are. Therefore, you want to ensure that your Houston outdoor signs are easy to see. For your store, you want to make sure that your signs convey your shop’s aesthetic to draw attention from your target markets. Houston channel letter signs are easy to see from a distance, as each letter is separate from all the others and can be customized in a variety of ways to suit your retail brand.
At 4D Signworx, we provide innovative sign solutions for your brand. For nearly half a century, we have been serving the Houston area with a variety of signage. Whether you need marquee signs, wall signs, or Houston channel letter signs, we provide comprehensive signage services and are committed to 100% customer satisfaction for every sign we make. Call us today at (713) 984-2010 to learn more or request a quote. We are here to serve you.