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Some clients are buying their first sign and some people are buying their fifth sign. We have all types of customers and we found it helps to be able to understand exactly what some of the industry terms  are that are applicable to custom indoor and outdoor signs. Many people ask us: what is a ballast or what are Channel Letters? We have described some different types of signs and commonly asked questions for your convenience:

ANIMATED SIGN
ANNUAL AVERAGE DAILY TRAFFIC (ANNUAL ADT)
AWNING SIGN
BACKLIGHTED/REVERSE-LIGHTED CHANNEL LETTER
BALLAST
BANNER
BRAND EQUITY (Branding)
BUILDING CODE
BUILDING FASCIA
BUILDING MOUNTED SIGN
CABINET SIGN
CANOPY SIGN
CHANGEABLE COPY PANEL
CHANGEABLE COPY SIGN
CHANNEL LETTER
COATED TUBING
COLD CATHODE
COLORED TUBING
CONFORMING SIGN
CONSPICUITY
CONTENT NEUTRAL
CONTRAST
COPY
COPY AREA
COST APPROACH (Valuation):
COST PER THOUSAND (CPM)
COVERAGE
CUSTOMER ACQUISITION COSTS
CUSTOM SIGN
DAILY EFFECTIVE CIRCULATION (DEC)
DECK CABINET
DIMENSIONAL LETTER
DIRECTIONAL SIGN
DIRECTORY SIGN
DOUBLE-FACED SIGN
ELECTRIC SIGN
ELECTRONIC MESSAGE CENTER
EXTERIOR ILLUMINATED SIGN
FACE
FASCIA SIGN
FLASHING SIGN
FLAT CUTOUT LETTER
FLUORESCENT LAMP OR TUBE
FONT
FREESTANDING SIGN
FREQUENCY
FRONT LIGHTED LETTER
FULL SERVICE SIGN COMPANIES
GROUND SIGN
H CHANNEL LETTER
HIGH-RISE SIGN
INCANDESCENT BULB
INTERIOR SIGNS
INTERNALLY ILLUMINATED SIGN
ISA
LEGIBILITY
LISTED SIGN
LOGO
MALL SIGNAGE
MANUAL ON UNIFORM TRAFFIC CONTROL DEVICES (MUTCD)
MARQUEE
MARQUEE SIGN
MENU BOARD
MESSAGE AREA
MESSAGE CENTER
MONUMENT SIGN
NEC:
NEON SIGN
NEON TUBING
NESA
OFF-PREMISE SIGN
ON-PREMISE SIGN
OPEN-FACED CHANNEL LETTER
PAINTED WALL SIGN
PAN CHANNEL LETTER
PAN FACE
PARAPET SIGN
PERMANENT SIGN
POINT-OF-PURCHASE SIGN
POLE OR PYLON COVER
POLE SIGN
POP (Point of Purchase)
PORTABLE SIGN
POST AND PANEL SIGN
PROJECTING SIGN
PUSH-THROUGH
PYLON SIGN
RACEWAY
READABILITY
RECALL
RECOGNITION
REGULATORY SIGN
RETAINER
RETURN
REVEAL
REVERSE CHANNEL LETTER
ROOF SIGN
SIDEWALK/SANDWICH SIGN
SIGN
SIGN BAND
SIGN FACE
SIGNAGE
SIGNATURE BUILDING
SIGNCENTRIC DESIGN
SINGLE-FACE SIGN
STATIONARY SIGN
TARGET AUDIENCE
TEMPORARY SIGN
TIME AND TEMPERATURE DISPLAY
TIME, PLACE and MANNER REGULATIONS
Spoiler title
TRADE AREA
TRADEMARK
TRAFFIC COUNT
TRANSFORMER
UL
UNDER-CANOPY SIGN
VARIABLE MESSAGE SIGN
VARIANCE
VISIBILITY
WALL SIGN
WAYFINDING
WINDOW SIGN