Houston channel letter signs are a highly visible type of signage that gives your business a modern, appealing appearance. This makes them an excellent choice for restaurants, retailers, and various other businesses.
Since each letter in a channel letter sign is distinct from the rest, these signs are easy to read, even from a distance. This allows passing drivers to see your business clearly in the few seconds they pass by.
These signs look sleek and elegant when properly maintained. However, they may age, malfunction, or become outdated over time. If this sounds like your business’ signs, it might be time for an update.
Clues That Your Current Houston Channel Letter Signs Are Outdated
It’s a great idea to advertise your business through channel letters, but only if they look modern and in good condition. Because signs are the first thing customers see as they approach your store, they must convey the appropriate message. People will wonder if your business is up to their expectations if your sign is untidy and broken. Faded or outdated Houston channel letter signs can be a major turnoff for customers and can even lower the overall appearance of your business. Here are some indications your business has outdated channel letter signs:
They Need Constant Repair
If your sign seems to be dragging along from repair to repair and you’re calling your signage professionals frequently, it’s probably time to replace it. Frequent repairs cost you a lot of time, hassle, and money, and usually indicate that your signs are due for replacement.
They Don’t Align With Your Brand
If you intend to rebrand or change your logo, you’ll need to replace your signs as well. Channel letters should be consistent with your other fonts, logos, and brand colors. Therefore, if you’ve been considering rebranding and your signs are starting to fail, now is a good time to refresh your logo and create replacement Houston channel letter signs. This will help you create a consistent image for your customers, effectively enhancing brand loyalty.
They Are Not Cost-Effective
Moreover, because signage technology is rapidly evolving, if your sign is quite outdated, you may wish to upgrade for more effective marketing. If you’re still using neon to light your channel letters, for instance, it’s probably time to upgrade. LED-lit Houston channel letter signs can save on operating costs, making them a more cost-effective alternative for your organization.
They Are Too Small
The size of your channel letters will affect visibility for your signs. If the letter height is, say, 10-12 inches, you should expect an impact of 100-120 feet, with a maximum viewable distance of 450-525 feet.
In essence, the larger the Houston channel letter signs, the more impact they will have from afar. You should thus consider the reader’s location as well as the sign’s purpose.
Smaller fonts are fine if you want people on-site to view them. However, if your sign is outdoors, you may need to modify it for greater impact.
The font you intend to use is another factor to consider when determining the proper letter height. Because thin fonts or scripts reduce visibility, you may need to raise the font size. Choose a bolder font with more space between the letters if you want an easily readable sign.
Houston Channel Letter Signs are Fading
Colored acrylic is often used to make front-lit channel letter faces. Acrylic, like other letter components, varies in quality.
When the sign is installed outside, it is subject to a variety of environmental factors, including temperature extremes, rain, and ice, but one of the most significant is sun exposure. Acrylic can degrade over time with exposure to direct sunlight.
Acrylic color fade is a major problem that can affect the appearance and performance of a letter sign. Some acrylics are more susceptible to fade than others. For instance, 3/16′′ colorfast acrylic often lasts longer for channel letters. This acrylic density can endure the rigors of outdoor use. Lower density acrylics, on the other hand, fade much faster. While we can update signs by simply replacing the face, it may also be a good time to evaluate if you need total replacement for your signs.
Colors Don’t Convey Your Message
A poor initial color choice is another reason for an update. Some acrylic colors perform significantly better than others in terms of visibility and conspicuity. This is especially true of the night (illuminated) appearance of a channel letter sign.
For instance, as a marketing and branding color, blue has plenty of advantages. Blue is frequently associated with trust, honesty, and loyalty. Darker blue acrylic, on the other hand, absorbs rather than emits much of the illumination. This can lead to a sign that is less visible at night.
Take Advantage of New Vinyl Technology for Your Houston Channel Letter Signs
The introduction of perforated (or day/night) vinyl is another possible reason for re-facing. This product may adjust the illuminated color appearance of a letter set. The contrast of hue from day to night can improve the overall visibility and effectiveness of a Houston channel letter sign.
A sign with a black letter face, for instance, may have a greater degree of daytime visibility (perhaps with a white background). However, if the illuminated lettering were white, the night appearance would be significantly enhanced.
Day/night vinyl can overcome this problem, resulting in Houston outdoor signage that is highly visible both day and night. This is another compelling argument for you to consider updating your channel letter signs.
Update Your Houston Channel Signs With 4D Signworx
Our team at 4D Signworx can effectively design Houston channel letter signs that reflect your company’s values. We execute all this while maintaining optimum visibility for your business signage. Our team will collaborate with you to find the best solutions for your company and budget.
We’ve helped businesses throughout Houston, and the surrounding areas design the perfect signs for their needs. For us, your signage will be no exception. If you’re seeking the best Houston sign companies, the experts at 4D Signworx can help you find the ideal solution. Be it Houston outdoor signage or indoor signage, we are here for you. Contact us today for a quote.