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Custom restaurant sign made by Houston sign company
From design to installation, a Houston sign company can help you create the perfect sign for your new restaurant.

Are you about to open your first restaurant in Houston? Congratulations! There’s nothing quite as exciting as starting a brand-new venture. As you embark on this journey, it’s critical that you invest time and effort into the marketing and branding of your business. As a Houston sign company, we know that one great way to do this is by investing in an eye-catching restaurant sign that will draw people in and make them want to visit. 

Following these key tips for designing a new restaurant sign can help take your business from average to extraordinary, and create a lasting impact with customers passing by. We can work with you to create and install the perfect sign for your new business—contact us to get started!

Choose a Font Size That’s Easy to Read from a Distance

When it comes to creating visually striking signs, we highly advise prioritizing readability. After all, what’s the point of a flashy advertisement if it is impossible to read from a distance? 

That’s why one of the most fundamental considerations in designing signage is ensuring the letters are a sufficient size to read when passing by. The lettering should be clear, bold, and appropriately sized to ensure maximum visibility and comprehension. 

The general rule of thumb is to increase the letter height by 1 inch for every 10 feet of viewing distance. For example, if you want someone to be able to read your sign when they are 200 feet away, the letters should be at least 20 inches tall.

Incorporate Color to Draw Attention 

Colors have a fascinating influence on human psychology. Your specific choice of color can make all the difference when it comes to creating a sign that draws attention and cultivates a specific atmosphere for your restaurant. 

Some common psychological color associations are: 

  • Blue – calm, responsible, sadness
  • Purple – creativity, royalty, wealth
  • Green – new beginnings, abundance, nature
  • Red – passion, love, anger
  • Orange – energy, happiness, vitality
  • Yellow – happiness, hope, deceit
  • Beige – conservative, piety, eull
  • Cream – calm, elegant, purity
  • White – purity, cleanliness, virtue
  • Brown – nature, wholesomeness, dependability
  • Black – mystery, elegance, evil
  • Gray – moody, conservative, formality

So, if you’re simply looking to catch potential customers’ attention, or you want to intentionally set the stage for a particular atmosphere inside your doors, you can make distinctive color choices.

Consider Incorporating Symbols

In a world where we are bombarded with information and visuals, it can be difficult to stand out and capture the attention of potential customers or clients. Adding a strong, simple symbol is a quick way to guide people toward your restaurant. It will help them understand your theme or cuisine quickly. 

For example, an Irish pub could use a four leaf clover; a Japanese restaurant could use a pair of crossed chopsticks; or a Venezuelan restaurant could use the Venezuelan flag.

By incorporating a key symbol onto your sign, you can make it more eye-catching, memorable, and effective in conveying who you are and what kind of food you serve. 

Avoid Using Overly-Complicated Fonts

Have you ever received a card or invitation where the lettering was so fancy that you had to squint to read it? Don’t let this happen to your sign! When it comes to lettering, it is critical to strike a balance between creativity and readability. 

While it may be tempting to use a trendy calligraphy script or an elegant cursive font for your sign, is much more important to consider your audience and ensure that the message comes across clearly. So, when in doubt, stick to a simple and easy-to-read font that delivers your message with clarity and style.

Position Your Houston Company Sign Strategically to Be Seen from Multiple Angles

As a business owner, one of the most important things you can do is make sure your signage is visible to potential customers. That’s why it’s crucial to position your sign strategically so it can be seen from multiple angles. By doing so, you can increase your chances of attracting new customers and standing out from your competitors. But how do you do this effectively? 

The best position for your main restaurant sign depends on a variety of factors, such as the size and location of your business, as well as the height and design of your sign. Work with a professional Houston sign company to help you create and position your signage for maximum visibility. With the right approach, you can ensure your sign is seen by as many people as possible, enhancing your brand awareness and driving more customers to your restaurant.

Make Sure Your Sign is Visible at Night with LED Light

Incorporating LED lights into your restaurant sign can significantly enhance its visibility, especially after dark. This approach is particularly beneficial in areas with high foot or vehicular traffic at night where you want your restaurant to stand out. LED lights offer constant illumination, ensuring your sign stays vibrant and conspicuous even in low-light conditions. By employing either of these methods, you not only increase the possibility of attracting potential customers but also make it easier for people to locate your restaurant, starting their experience out on the right foot.

Unlimited Options and Ideas from Your Houston Sign Company

4D Signworx is the perfect Houston sign company to trust for all of your sign needs. As a family owned and operated business that has been in the industry for over 50 years, we are here to help fellow local business owners stand out! 

All of our services are done in-house, from design to manufacturing to installation, so you can be confident that your order will be handled quickly and efficiently, and your signs will meet even the highest expectations. So don’t wait any longer – contact us today at 4D Signworx for a quote and make sure your restaurant sign makes the best possible first impression for your new business!