Did you know there are many ways to improve your Houston LED signs and make them more effective? Houston LED signs can be a great way to improve your visibility and get more customers in the door. Not only do they attract the attention of passersby, but they also help you get noticed by those who would have otherwise overlooked your business.
So, how do you make sure that your sign actually gets noticed by potential clients? We’ve got some tips to help you create an eye-catching outdoor sign that will make a difference in your business’s bottom line.
What Are Houston LED Signs?
Houston LED signs are essentially illuminated signs that use LEDs for illumination. This makes them visible 24/7, regardless of whether there’s daylight or not. They can be designed to be seen from far away and feature designs that blend into the background.
Because they can use different designs, materials, and color lights (even animated), LED signs are easy to customize. In other words, because of this flexibility, Houston LED signs can fit any business’s needs.
Benefits of Houston LED Signs
You’ve certainly seen them before – colorful, illuminated Houston outdoor signs that fill up the night sky of Houston. They’re almost everywhere—on your drive home from work, on your way to dinner with friends, or even just walking down the street. They’re everywhere for a reason: they work!
Houston LED signs provide businesses with several benefits. For one thing, they’re visible in the dark to provide 24/7 advertising. They also draw the eye better than non-illuminated signs.
The lights also give an extra option for signage design. Using LEDs is great because they last a long time, so you don’t have to worry about replacement regularly like many other types of lights. They also use less energy than other types of lights, so they’re quite energy efficient and inexpensive to operate.
So if you haven’t already considered adding an LED sign to your advertising strategy, now might be a good time.
Tips for Making Your Houston LED Signs Stand Out
If you’re looking for ways to improve the overall advertising effectiveness of your Houston LED signs, here are some considerations for making sure they’re getting the attention they deserve.
1. Location
The first thing you want to think about is where your LED sign will be placed. Does it face a high-traffic area? Is it high enough that people can see it from far?
You also want to ensure that your sign is not blocked by other visual obstructions like trees or buildings. This will reduce visibility and waste energy by illuminating an area no one can see.
You want it in a place where most people will drive or walk by and see it, so avoiding trees and other objects that could block the sign is crucial. Signs should also be high enough off the ground so drivers or pedestrians can easily spot them from any angle—and not just when they’re directly adjacent.
2. Color
Choosing the right color for your Houston LED signs is an important decision when it comes to their advertising effectiveness. Here are three factors to consider when selecting the best color for your signage:
- Brand consistency: You probably shouldn’t use a red sign if you have blue and green as your brand colors.
- Color contrast: As a general rule of thumb, aim for a 4.5:1 ratio between the foreground color and the background color for contrast.
- Color psychology: Think about how color psychology affects people’s perceptions of your brand before choosing the colors for your Houston outdoor signs. For example, white symbolizes purity and peace, blue is associated with trust and reliability, and green represents nature and growth.
Fun Fact: Did you know that color increases brand recognition by up to 80%?
3. Size
If you have a small sign, it might not be visible from far away and may only catch the attention of people who are close by. So ensure the size of your Houston outdoor signs is substantial to be seen even from a distance.
However, if the sign is too big, it may run into issues with Houston sign codes and look comically oversized compared to the building, so it’s important to find the right balance. You want the biggest sign possible that complies with local laws and also looks proportionate to the property.
4. Brightness
Brightness is tricky to get right because it’s not only about how visible your sign is but also how other people perceive its brightness. The lights on your sign will vary based on brightness.
You, therefore, want bright LEDs that won’t cause blindness as this can be obnoxious to surrounding residents, can potentially cause issues like car wrecks, and may be against sign codes.
Instead, consider LEDs with a high-quality light source and reasonable brightness control so that the sign isn’t too bright or dim. We use quality LEDs to ensure they get bright, reliable light and can help find the proper brightness for your business.
5. Visual Design
Visual design is one of the most important parts of any sign—including LED signs. A good design can help your company get more customers and increase revenue.
Design elements such as shape, message, fonts, and logo are all critical for any sign, including LED signs. The visual design plays a part in how effective signage is.
If the sign design is boring and hard to read, people may not notice it. However, if the sign is bright and eye-catching, it will get noticed more often than not. We always make sure to design your LED sign with the best possible visuals so you can get the most out of it.
4D Signworx – Top Houston Sign Company for Your Business
We hope this article has helped explain how you can make your Houston LED signs stand out. You can differentiate yourself from the crowd with Houston LED signs and help your business grow. If you’re still looking for a top sign company in Houston, we’d love to chat.
At 4D Signworx, we’ve been helping businesses like yours make their mark since 1968. We’re a full-service Houston sign company that not only designs, manufactures, and installs signage but also maintains those signs, so they last as long as possible.
Our on-site manufacturing shop allows us to cut out the middleman and offer customers top-quality sign fabrication at competitive prices—saving them money while reducing lead times for their signage needs. Plus, we have a team of designers who can create custom signs based on your business needs.
In short, we can make your business visible from the street with quality signs that will attract customers and keep them coming back. Contact us today for a free quote.