Storefront signs display your brand and give a first impression to potential customers. They also help establish your identity, drive foot traffic, and make sure your business is seen throughout. Our team can help you create effective Houston custom signs that draw attention to your storefront.
This article will help you create stunning storefront signs that are consistent with your brand, products, and services. We’ll also cover the various storefront signage options, their costs, and best practices.
How to Create an Effective Houston Custom Sign for Your Storefront
To get the best value out of your investment you should first check off several requirements. These will include:
Knowing Your Local Zoning Regulations
Depending on where your business is located, the size, color, and material of your sign may be subject to specific zoning regulations. If you’re uncertain about what is permissible in your location, check your local laws or contact us for help.
Also, in the city of Houston, you will need to submit an application for approval for your sign. The last thing you need is to design a lovely sign that you can’t even put up.
Determine Your Needs and Set Up a Budget
What do you need from your storefront sign? Are you trying to match your existing brand or are you taking a different path? Do you desire a specific color scheme? What kind of maintenance, if any, are you willing to do for your sign’s cleaning and upkeep? How much are you able to spend on your sign? All of these questions need to be addressed before beginning to design your sign or look for a local signage company.
Look at Houston Outdoor Signage in Your Area
When it comes to effective Houston outdoor signage, there is a little bit of a dilemma. Although you want to stand out, you have to do it in the right way. Look at other storefront signs in your location. Which businesses appear to be popular and which don’t seem to attract many customers? Do you believe their signs have anything to do with it? While we will absolutely work with your ideas, our sign experts can advise you on the kinds of signs that will look well in your neighborhood and stand out with their aesthetic and appeal, rather than sticking out like a sore thumb.
Ensure Your Design is Readable
Your storefront signs should be succinct and to the point, with little text other than your business name. You can add a few words if your company name doesn’t specifically represent your service or product.
Ensure You Have a Stellar Logo
A good logo can accomplish plenty of things for a company, and if you put it on your sign, the better. Customers might not want to visit your business if your logo is unclear, illegible, or dull.
The best logos are versatile, which is why every outstanding sign starts with an eye-catching and well-designed logo. Your logo should be adaptable to upscale signage, such dimensional signs, to increase its impact and brand-building potential.
The success of your sign also depends on the colors of your logo. They need to be noticeable and draw attention without being garish. If your colors and design are off, your logo, and ultimately your sign can be lost in the noise.
Ensure Your Houston Custom Signs are Legible
Even at a distance, people must be able to view your sign comfortably. It must be readable at the most common viewing distances for your place of business. Most businesses make the mistake of creating signs that are too small to read at common distances, resulting in lost sales opportunities.
Think about the different viewing positions people may be reading your sign, whether or not it will be visible to traffic, and how easy it is for people to read it when they are looking for your store for the first time. The ideal ratio for easy-to-read signs is typically one inch of letter height for every 10 feet of viewing distance.
What Types of Houston Custom Signs are Available for Your Storefront?
Once you have an idea about the direction of your signage you are ready to choose which type of storefront sign you are going with. Some effective signs you can choose from include:
Channel Letter Signs
Channel letter signs are a highly visible form of signage that gives your company a modern, enticing appearance for your business. This makes them the ideal choice for retailers, restaurants, and many other businesses in Houston.
Since each letter in a channel letter sign is distinct and separate from all others, these Houston custom signs can be clearly read from a distance. This makes it easier for motorists passing by to swiftly and clearly see your business in the few seconds they pass. These kinds of signs are especially perfect for establishments that rely on neighborhood foot traffic to stay profitable.
LED Signs, a relatively new type of sign, are becoming more and more common among Houston companies. These Houston custom signs have light-emitting diodes, which save energy and provide a number of additional advantages. With numerous tiny lights instead of a few large incandescent bulbs, LED signs increase the visibility of storefront signs.
Metal Houston Custom Signs
Custom metal signs are made to last with minimal maintenance. You have a range of options including rust-free aluminum-coated metal signs.
Acrylic signs are made from a colorless, transparent and durable cast polymer and are an excellent substitute for conventional glass. Because of their depth, clarity, and attractiveness, they are often excellent choices for a simple yet stunning design for any business setting. As they are 100% customizable, they are one of the best methods to display your logo or business.
Get the Best Houston Custom Signs for Storefronts from 4D Signworx
Houston custom signs from 4D Signworx can increase your exposure and successfully market your products and services. Our sign experts can give your business locations a contemporary look to go with your promotional campaigns and business model. We will work with you to design and install the best custom signs for your company.