Logos make an impact on your customers, which is why it’s vital to include business logos on your Houston custom signs. Using logos on your signs helps make an impression that can lead to brand recognition and sales. Therefore, make sure you design a logo for your business that is memorable, attractive, and unique. While logo design can seem like a big undertaking, your signage professionals are here to help.
Including Logos in Your Houston Custom Signs
Why are logos so important, and why should you include them on your Houston outdoor signs? If you think of some of the biggest brands today, many of them you could recognize from their logo alone. This is because the logo is unique, memorable, and they’ve also implemented logo use in many different ways. Brands that include brick-and-mortar locations include logos on the Houston custom signs to help create awareness and make it easy for you to find their locations. If your business isn’t taking advantage of this, then it’s time to start.
Houston Custom Signs Help Increase Brand Awareness
Brand awareness is where consumers are familiar with and can recognize your brand. Therefore, it’s important for businesses of all types and sizes. At the very least, you want your target market to know who you are and why they should buy from you. Whether you’re selling products or services, every business needs brand awareness. Logos are a great, simple way to increase brand awareness and communicate your message to your target market. Including logos on your Houston custom signs is an effective way to start spreading the word about your company. On-premises signs are some of your most effective marketing tools. Since we know logos are so important to brand identity, it’s also vital to have logos on your signage.
Including logos on your Houston outdoor signage also helps customers identify your locations. Whether you only have one store or multiple, it’s important for people to be able to easily identify your location. For example, say a consumer sees your logo on your website or through another marketing channel. Having logos on your signage can help the person then find and visit your location. Consistent branding with logos on your signage, print materials, and other marketing solutions helps make your business recognizable to people in your target market. As people drive or walk by your store, you want to make sure that your brand sticks with them, and the easiest way to accomplish this is through a logo on your exterior sign.
Designing Logos for your Houston Custom Signs
However, you may be asking yourself how to design a logo that works well on your Houston custom signs. Our signage experts offer guidance and support as you design a logo that fits your brand. One of the first things you should start with is what exactly you want your brand to be and convey to your customers. For example, do you want to be smart and sophisticated or quirky and playful? Knowing the tone of your brand can help influence the logo and signage you pick for your business.
Types of Logos
First, you will need to choose the type of logo you want for your business. Luckily, you can use any type of logo on your Houston custom signs, so there are no limitations to which type of logo you choose. This all comes down to your brand personality and message. Logos generally fit into three categories: monogram, wordmark, and pictorial. Also, they can use any combination of these as well. Monogram logos generally include one to three letters and are great for long or complex company names. Wordmark logos are usually the name of the company, so they work best for short, simple business names. Pictorial is what you likely think of when you think of the word “logo.” Pictorial logos include pictures, symbols, or icons to tell your brand’s story.
Choosing the Right Logo Elements for your Houston Custom Signs
No matter which type of logo you choose, it’s important to think about how the logo design elements will affect your Houston outdoor signs. For instance, color can play a big part in whether your signs are easy to see or not. Therefore, it’s important to consider your color scheme carefully. Also, colors can have a huge impact on how people view your business. For example, the color purple generally gives off an air of luxury, while yellow generally conveys youth and friendliness. Make sure the colors you choose are in-line with your brand’s message and also easy to see from a distance.
Also, if your logo will include words, you will need to find the right font for your Houston custom signs. The font you choose will also affect how legible your signs are, so you will need to pick carefully. Sans serif fonts are generally the best for readability from a distance and offer a modern feel for your brand. Serif fonts are common for brands who want to convey a traditional, classic identity. However, you still need to make sure that the serif font you choose is easy to read. Finally, script fonts are a great option for showing off brand personality, but they do tend to be hard to read. Therefore, talk to your signage professionals about which script fonts they recommend before finalizing your logo design.
Words of Wisdom for Your Houston Outdoor Signs
In addition, there are several common logo mistakes that you should avoid for your business. One of the most obvious is unintended spelling mistakes. Make sure to proofread logos before finalizing the design.
Also, you want to make sure your logo works at any size. You will be including your logo on small areas like business cards as well as large areas like your Houston outdoor signage. Therefore, make sure the design works for both. Generally, simple logos are the best at achieving this.
Finally, you want to make sure that your logo is unique. This means avoiding generic fonts like Times New Roman and not using common clipart to create your logo. Also, avoid copying someone else’s logo and making a few minor changes or tweaks. These are all mistakes that can lead to a boring, unremarkable, and even confusing logo.
At 4D Signworx, we offer expert signage design, manufacturing, and installation for businesses. When you need beautiful interior and exterior signs, our team has the solutions you need for your company. We are a family business that has been making signs for Houston area businesses since 1968. We manufacture everything in-house to provide prompt signage completion times and also offer budget-friendly prices. Call us today at (713) 984-2010 to learn more and request a quote. We are here to serve you.