With over two million residents, Houston is the fourth most populous city in the US, which has made the city a great destination for business. Houston is among 11 US markets with more than 100,000 small businesses, making it one of the most competitive markets regardless of industry. So how do you make your store stand out from the competition? Houston channel letter signs are excellent marketing tools that make an impact effortlessly. Houston custom signs are ideal for building facades because they are the first thing new customers will notice about your business. In this post, we look at all you need to know about Houston channel letter signs, including why they are ideal for building facades.
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What are Houston Channel Letter Signs
Channel letter signs have individual letters that sit together to make a sign. They are a type of commercial signage that is present on the exterior of most businesses. They’re made of metal bent in the shape of a letter or logo.
An acrylic plastic face usually covers the channel created by the metal with different colors and graphics on the sign. Houston lighted signs have become increasingly popular over the past few years, particularly LED signs, because they are more durable and outperform neon lights.
Types of Houston Channel Letter Signs
There are a few different types of Houston channel letter signs you can customize to your needs. Though there are varying types of Houston channel letter signs, they are either lit or unlit.
The latter means there’s no illumination, and it’s just the face and the metal sides (called returns). Lit channel letter signs feature some sort of illumination. Based on the two distinctions, there are three main types of illuminated channel letter signs, each with its own benefits and drawbacks. Here is an overview of each of them:
These are the most common channel letter signs used in Houston. It’s also known as standard channel letters. They are mainly popular because they are visible during the day and at night because the lights are in the front of the letters and logo and shine outward through the acrylic face. The lighting keeps the sign visible throughout the day regardless of poor visibility from the road.
Also known as halo lit, these signs have the letters mounted a little bit away from the wall and the light shining toward the building facade. This creates a halo of light around the letters. The backside of the sign is made using clear acrylic, standing about 15 inches from the mounting surface. When light passes through the sign, it is illuminated from the back and lights the mounted surface before it diffuses. These signs are very sophisticated and unique, making them ideal for higher-end establishments.
These signs feature both front and backlighting, so there’s light shining through the plastic face as well as behind the letters. The face of combination signs is made of acrylic, the letters are aluminum, and the lighting is from LED bulbs. The back of the signs is also transparent. So, this leaves some light to create a background halo.
Why Install Houston Channel Letter Signs on Your Building Facade
There are many reasons why businesses install channel letters on the facade of their buildings. This may be their only on-premises signage, or it might be in addition to freestanding signs like pylon or monument signs.
It’s really common to have signs on the facade of a building if it’s close to other businesses, like in a strip mall or a tightly packed shopping center, as it helps prevent confusion over the exact location. Additionally, they may install large channel letters on the facade of the building because the building faces high-traffic areas and will get plenty of attention.
Also, sometimes sign codes or landlord restrictions make it impossible to install freestanding signs at the location, so they need to install Houston channel letter signs on the facade to advertise their business still.
Why Channel Letter Signs?
Houston channel letter signs are the ideal three-dimensional, illuminated signage that are often used for building facades on storefronts and other types of business signage. There are several benefits to using channel letter signs:
- Cost-effective: Channel letter signs can be a cost-effective way to advertise your business.
- Customization: Channel letter signs can be customized to fit your business’s specific needs and branding. They can be made in various sizes, fonts, and colors to match your business’s unique style.
- Durability: Channel letter signs are made from high-quality materials, such as aluminum and acrylic. These materials are resistant to weathering and wear. This means they can withstand the elements and maintain their appearance for many years.
- Flexibility: Channel letter signs can be mounted on various surfaces, such as brick, stone, or stucco, making them flexible for various locations.
- Versatility: Channel letter signs can be used for various businesses, including retail stores, restaurants, office buildings, etc.
- Energy efficiency: Many channel letter signs are now made with LED lighting, which is energy efficient and can help reduce your business’s energy costs.
- Professional appearance: Channel letter signs give a professional, polished look to your business’s storefront or building. This helps create a good first impression and establish credibility with potential customers.
Get Houston Custom Signs for Your Business from 4D Signworx
Houston channel letter signs offer a range of benefits for businesses. These signs promote their brand and attract customers effectively. Channel letters are highly visible and often illuminated for 24/7 advertising. They are also versatile and highly professional in appearance. As such, channel letter signs can help businesses of all types stand out and make a lasting impression.
With the help of 4D Signworx, businesses in Houston can take advantage of the many benefits of channel letter signs and create customized, high-quality signage that will effectively promote their brand and attract customers.
We’ve been in business since 1968 and have been a family-owned and operated local company ever since. We proudly offer turnkey solutions from design and installation to ongoing maintenance. We also manufacture all our signs in-house, which allows for:
- Better quality control
- Faster turnaround times
- Higher cost savings for our clients.