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Believe it or not, signage is one of the most important parts of a business. It establishes brand recognition and tells visitors where you’re located. To put it simply, a sign can make or break a business. While there are a few ideas that need to be worked out before speaking with a Houston sign company regarding the matter, a trained professional can walk you through the process and build an effective sign.

Go Big or Go Home

Size and scale are important when considering a basic design for a sign. You must consider the height at which the sign will be and how far away you’d like potential customers to be able to visibly see the sign. It’s not going to be easy to figure out what size to go with, which is why it’s important to consult with a Houston signage company.

Consider Color Contrast

Houston Sign Company

Those passing by only have a few seconds to view your sign before they’re gone. You have to make every single one of these seconds count. Use contrasting colors for an eye-catching design (i.e. black and white together). Bright colors are also a great option to attract attention. The one guideline to consider when choosing colors is to steer away from pastels and other light colors. They’re harder to see from the road.

Location is Important

Alongside the size and colors you choose, location is an extremely important factor when it comes to the design process. A sign needs to be placed somewhere in which you’ll get the most impact. You must also consider v\the color scheme around the area in which you’re placing a sign. Placing a green-colored sign next to a green tree will negate the impact you’re going for, for example.

Keep it Simple

Trying to squeeze as much information on a sign as possible is never the way to go. As a reminder, your audience only views your sign for a couple of seconds meaning that no one has time to read “the fine print”. Keeping the sign’s message sweet, simple, and to the point is the best way to make the sign be seen and interpreted in a few seconds.

Signage Materials

Another factor to consider is which type of medium would be best in which to display the sign. Would an electric sign do the trick or would a simple Houston channel letter sign be more appropriate? Be careful with this decision. A bright Houston LED sign may not match the tone of your business. This is another question you might run by a consultant with a Houston signage company.

The representative at 4D have been building signs all over Texas for 50 years, so we know a thing or two about which signage type will work best depending on the type of business in question. For questions, comments, and concerns regarding your current sign or a new sign you’d like to have made, feel free to give us a call. Our representatives are waiting for your call!