Starting a business can be a long, hard, hair pulling out process. There are so many things to decide, create, and even destroy. The last thing you need to stress about is how to display that crazy awesome logo you spent hours designing. Although your businesses sign is a very important part of marketing and first impressions, it doesn’t need to be an added stressor. There are plenty of Houston Sign Companies that make an array of signs; such as interior, multi-tenant, electric, and retail signs.
The first decision to be made is, of course, the budget set in place but also what kind of sign you want. Are you opening a restaurant? Maybe you are starting a law firm? Each type of business will have a different type of signage need. The law firm will likely want to stay with a traditional, professional look; while the restaurant might want to match the theme and have lots of colors and be lit up with hundreds of LEDs. Which brings up the next point about having a lit sign or not, some areas might already be well lit at night so adding the extra cost of electricity might not be needed.
When driving down roads such as highway 290 you’ll sign hundreds of Houston Outdoor Signs, which of those signs draw your attention the most and why? Another great question to ask when picking a sign type, think about whom this sign will attract, who will be your primary customer. If you are starting a hot new nightclub the type of sign a car dealership uses might not be what you are looking for. You know the phrase “location, location, location”, well it’s true, the location of your business is very important but so is your outdoor sign. Having the sign in the area most traveled past, creating a very open viewing plane should be the number one goal as far as signs go. But that can be all wasted if the letters aren’t big or clear enough to be read in the time it takes a car to pass the sign. With a little thought process, some creativity, and help from a Houston sign company; having a sign created can be another check off that seemly never-ending list.